Our current class novel for the 7th and 8th grades is Feed by M.T. Anderson, a dystopian Young Adult novel about a futuristic society.
Marketing and consumerism were major themes of the novel. To further investigate these topics, students chose a store they are interested in, and compiled research on the marketing and advertising strategies that store has used to promote its products.
As a culmination of this research project, we took a field trip to Alderwood Mall in order to gain in-person insights into the marketing strategies we have uncovered in our research.
We look at window displays and discount signs to note the ways that they drew in potential customers.
We also examined strategies such as the left digit effect, lifestyle images, background music, and product placement.