Consumerism & Marketing field trip

Our current class novel for the 7th and 8th grades is Feed by M.T. Anderson, a dystopian Young Adult novel about a futuristic society.

Marketing and consumerism were major themes of the novel. To further investigate these topics, students chose a store they are interested in, and compiled research on the marketing and advertising strategies that store has used to promote its products.

As a culmination of this research project, we took a field trip to Alderwood Mall in order to gain in-person insights into the marketing strategies we have uncovered in our research.

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We look at window displays and discount signs to note the ways that they drew in potential customers.

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We also examined strategies such as the left digit effect, lifestyle images, background music, and product placement.

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